4 Stupid idea Who are Successful Now
Quirky, a company founded by the innovative entrepreneur Ben Kaufman, has cracked the code for turning simple yet brilliant ideas into wildly successful products. In just one year, it transformed 4 community-generated ideas into market sensations, and the success kept growing.
The process is as cool as the inventions themselves. People from all walks of life submit their ingenious ideas to Quirky, flooding them with around 2,000 submissions weekly. Out of this brainstorm, a few hundred are chosen for design discussions every Thursday.
Once a concept is selected, Quirky’s in-house studio, equipped with paint and 3D printers, jumps into action to create prototypes. The magic doesn’t stop there. A dedicated team in Asia helps turn these ideas into tangible products. The unique twist? A massive community of over 316,000 individuals actively gives feedback on everything from colors to price points.
The end goal? Getting these creations into the hands of consumers. Quirky ships its products to 35 countries, making them available in 35,000 retail locations. The company even has sellers pitching products to major outlets like Bed Bath & Beyond. The entire process, from idea to retail, typically takes just 180 days, and sometimes, like with the new product Pluck, it can be as quick as 30 days.
Quirky’s reward system is equally awesome. The original idea contributor gets a lifetime royalty – 30% of online sales and 10% of retail sales. The community members who helped shape the product also get a share. Quirky has paid out a whopping $2 million to its community so far.
Their best-selling item, the Pivot Power, a flexible power strip, has sold nearly half a million units. Other hits include Cordies, which keeps computer wires organized, and Bandits, rubber bands with hooks for easy fastening.
1. Pivot Power:
Images from – Insider
2. Cordies: 364,266 sold to date
Images from – Insider
Images from – Insider
Now, Quirky is unveiling its latest creation, the Pluck. This nifty gadget, invented by someone from a small town in Texas, uses suction to effortlessly separate egg yolks from whites. It’s a more elegant solution than the water bottle trick and is hitting the market at $13.
Quirky’s unique approach shows that innovation doesn’t have to come from big R&D operations. By tapping into the collective creativity of a global community, they’ve turned seemingly simple ideas into products that solve everyday problems – proving that sometimes, the most successful inventions are brilliantly simple. Cheers to Quirky’s one-year journey of turning dreams into reality
